General objective:
To encourage the promotion and/or commercialization of Peru as a tourist destination abroad, through strategic alliances for the execution of joint advertising campaigns and/or complementary activities, including a "call to action", with international airlines, as well as with consortia between two international airlines, or between an international airline and a wholesale tour operator, tour operator or travel agency, both physical and online (OTA).
Specific Objectives:
To promote Peru's tourist destinations based on a diversified offer of airline tickets.
To boost international air connectivity to Peru.
To promote the mobilization of international tourists to Peru.
To strengthen the image and positioning of Peru as a tourist destination abroad.
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