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General objective:
To encourage the promotion and/or commercialization of Peru as a tourist destination abroad, through strategic alliances for the execution of joint advertising campaigns and/or complementary activities, including a "call to action", with wholesale tour operators, tour operators and travel agencies, both physical and online (OTAs).
Specific objectives:
To promote Peru's tourist destinations based on a diversified offer of package tours/airline tickets.
To promote the mobilization of international tourists to Peru.
To strengthen the image and positioning of Peru as a tourist destination abroad.
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